About Us
At the heart of this initiative are two women with a shared mission: to help families take control of their financial future—starting with their children.
Pascale Hansen
Founder, CEO & Financial Strategist, Zada
Pascale Hansen has over two decades of experience in business development, strategic planning, and relationship management. Pascale is a seasoned entrepreneur and financial strategist. She has helped countless clients across North America reshape the trajectory of their businesses and personal finances.
As co-founder of Zada, Pascale brings together industry experts dedicated to empowering families and entrepreneurs with long-term strategies that deliver real results. From insurance reviews and business planning to financial education, Pascale’s work is rooted in clarity, service excellence, and sustainable growth.
Learn more at zadacorp.com.
Natasha Petersen
Lawyer Turned Insurance Advisor
After years of advocating for clients as a litigation lawyer, Natasha Petersen made a purposeful shift toward financial strategy—driven by a desire to help individuals, families, and business owners build lasting wealth and security through tailored insurance solutions.
Grounded in her legal background and shaped by a deep understanding of risk, Natasha brings a thoughtful, strategic lens to every client interaction. Based in Vancouver, she works closely with parents and families to help them take meaningful steps toward protecting their children’s futures and building intergenerational wealth.
Natasha is passionate about reframing how we think about insurance—not as a burden or expense, but as a powerful, underutilized financial asset. Her goal is to empower clients with clarity, confidence, and a plan that truly aligns with what matters most.
Our mission: to empower families with simple, strategic tools that build long-term financial security—starting with their children. We believe life insurance is more than protection; it’s a foundation for opportunity, stability, and generational wealth.
“The most successful people don’t succeed alone—they’re guided by insightful advisors who help them see farther, think deeper, and act wiser, in total alignment with the life they envision.”
— Pascale Hansen
